AI / Consulting

OVERVIEW

I am a 3-time CEO with over eight years of experience using both predictive and generative AI.

I’m CEO of Butter Works, an AI consulting company providing strategy and implementation, with additional expertise in digital media and video production.

I can help your organization build AI fluency while driving measurable business growth.

HOW I CAN HELP

AI CONSULTING &
IMPLEMENTATION

Agents / Multi-Agent Teams
Text, Image, Video, Music creation
Model Context Protocol (MCP)
Retrieval-Augmented Generation (RAG)
AEO/GEO (Generative Engine Optimization)
Context & Prompt Engineering
Generative AI / Predictive AI
Machine Learning / Deep Learning
Computer Vision (CV)
Natural Language Processing (NLP)

DETAILED STRATEGIC
ANALYSIS

What’s working & what’s not
New partnerships, platforms, & distribution
Additional revenue streams
In-depth business models, including efficiencies analysis
Product analysis & recommendations
Breakdown of industry & competitive challenges
Social Media Audit

COMPREHENSIVE
EXECUTION PLAN

Partners & brands to approach
Revenue & cost models
Management assistance & advice
Ideas for platform-specific content
Data-driven analysis

FULL CONTENT
CREATION

AI-assisted video
Social Media Content
Concepts & development
Shooting & production
Post-production

Contact me at: paul [at] paulgreenberg [dot] com.

I am a 3-time CEO with over eight years of experience using both generative and predictive AI. I'm CEO of Butter Works, an AI and media consulting company providing strategy and implementation, with additional expertise in digital media and video production.

My experience also includes time as CEO of CollegeHumor, where we grew traffic by billions of views to make the company the #7 YouTube channel while tripling revenue. Additionally, as CEO of Nylon, I oversaw the growth of revenue by 150% and digital audience 15x year-over-year.

I was also EVP/GM at A+E Networks, where we oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), multiple hit shows on YouTube (70 million views), and many successful branded content advertising campaigns. Simultaneously, I ran FYI, one of A+E’s cable networks.

Earlier, I was President, Digital at Time Inc, and was named one of The Hollywood Reporter’s “Top 50 Digital Power” executives while serving as Executive Vice President and General Manager of TV Guide Digital. Previously, I was Vice President, Business Operations at MTV Networks’ MTV.com. I began my career as a sports announcer at 1010 WINS in NYC. (my LinkedIn profile). Pronouns: He/him.

Contact me at: paul [at] paulgreenberg [dot] com.