![Consumers Are Now Choosing Content First and Platforms Second](https://paulgreenberg.com/wp-content/uploads/2013/05/family-watching-many-screens.jpg)
As consumer behavior around viewing video continues its dramatic shift (for example, over 30% of CollegeHumor’s video views now take place on a mobile device,…
![Amazon Might Win The Living Room Free-for-All](https://paulgreenberg.com/wp-content/uploads/2013/04/trojanhorse.jpg)
Rumors have leaked that Amazon is going to introduce a living room set-top box this coming fall. No longer content to run as an app…
![Mobile Is The First Screen](https://paulgreenberg.com/wp-content/uploads/2013/04/girlwatching-e1365289433239.jpg)
I recently attended a a branding and marketing conference that held a live focus group of 21-to-23-year-olds so that people could ask them questions about…
![Surprises Are The Enemy of Success](https://paulgreenberg.com/wp-content/uploads/2013/02/Communication10.jpg)
There is little that bosses hate more than surprises. Managers want to know what’s going on, and when major events occur for which their team…
![Are You Truly Building Competitive Barriers To Entry?](https://paulgreenberg.com/wp-content/uploads/2013/02/securityguard1.jpg)
I spend some of my time advising startups. After hearing the company’s overall concept, my first question is always how they plan to build defensible…
![Forget Facebook; Nielsen Knows A Lot More About You Than You Realize](https://paulgreenberg.com/wp-content/uploads/2013/02/catch-me-if-you-can1.jpg)
Nielsen made a big splash when it announced that it was going to start counting the audience of TVs connected to the Internet in addition…
![The 5 Ways CEOs Should Spend Their Time](https://paulgreenberg.com/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
I wrote a guest post for Fortune called “The 5 Ways CEOs Should Spend Their Time.” You can read it here or see the full body…
![Content And Distribution Now Rule The Kingdom Together](https://paulgreenberg.com/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
For years, the argument has raged about whether content or distribution reigns supreme. Who has control? Those who create the programs, or those who bring…
![Can TV Afford to Have Twitter Fail?](https://paulgreenberg.com/wp-content/uploads/2013/01/failwhale.jpg)
Twitter was down for almost a full hour this morning, the third time in as many weeks that that’s happened. This is still an all-too-familiar…
![RIP iGuidance: Onward With Disruption](https://paulgreenberg.com/wp-content/uploads/2013/01/samsung_i730_verizon_z1.jpg)
I received the following email this morning: Dear iGuidance Customers: It is with great sadness that we have come to the decision that iGuidance will…