Recent Posts
![AI Should Augment Your Team, Not Replace Them](https://paulgreenberg.com/wp-content/uploads/2023/10/Shall-We-Play-A-Game2-1-470x140.png)
“AI will not replace your job. Someone who knows how to use AI will.” Despite a few examples to the contrary, I have found through…
![Content Creation In The Time Of Corona](https://paulgreenberg.com/wp-content/uploads/2020/03/A23989-dailycartoon-470x140.jpg)
In this time of COVID-19, the sheer act of creating and monetizing video content is difficult and becoming harder. Most traditional productions have shut down, and…
![Battling Depression from the C-Suite](https://paulgreenberg.com/wp-content/uploads/2019/11/Anxious-Achiever-470x140.png)
For most of his life, Paul Greenberg suffered from severe depression — depression so bad that he had near constant thoughts of suicide from the age of…
![My Struggle With Depression](https://paulgreenberg.com/wp-content/uploads/2019/06/anxiety_flip-h_2018-470x140.jpg)
I wrote an article for The Hollywood Reporter about my struggle with my depression and how I finally conquered it. Here is the beginning: When…
![When You're Finished Changing, You're Finished](https://paulgreenberg.com/wp-content/uploads/2018/02/eyeem-113079700-470x140.jpg)
No, Facebook doesn’t decide whether Internet comedy lives or dies. This week, an article in Splitsider featured an interview with a comedy writer who had…
![Three Essential Ways To Manage People Through Change](https://paulgreenberg.com/wp-content/uploads/2017/10/boat-470x140.jpg)
In one of the many great lines in the detective novel The Big Sleep, Raymond Chandler writes, “To say goodbye is to die a little.”…
![Three Critical Changes Businesses Need To Manage](https://paulgreenberg.com/wp-content/uploads/2017/10/Transcending-the-reality-and-progress-470x140.png)
Today, we are seeing unprecedented, rapid changes in — among other things — technology, audience demographics, and the competitive landscape. These three elements in particular…
![Suit The Content To The Platform And The Platform To The Content](https://paulgreenberg.com/wp-content/uploads/2017/10/ABHJETa-470x140.jpg)
The video companies who thrive in the next five years will be the ones who truly understand how to create content for multiple platforms and…
![All Business Is Personal](https://paulgreenberg.com/wp-content/uploads/2016/05/iStock_000014402291XSmall-422x140.jpg)
Modern-day business is built on the theories of economics, a central tenet of which is that people behave in a logical and straightforward manner. Unfortunately, nothing could…
![How Media Companies Can Win At Dark Social](https://paulgreenberg.com/wp-content/uploads/2016/02/darksocial-e1455908491133-470x140.png)
How does content spread from user to user? Understanding how audiences find articles, videos, GIFs, etc. is a critical mission for publishers who live and die…
![Our Answer To Ad Blockers](https://paulgreenberg.com/wp-content/uploads/2015/09/result-395x140.png)
UPDATED 9/17: As part of iOS 9, Apple has released built-in ad blocking capability. This feature has — understandably — spread deep concern throughout the media world….
![Creating Work-Life Balance For Your Team Is Difficult But Vital](https://paulgreenberg.com/wp-content/uploads/2015/08/Burnt-out-dude-424x140.jpg)
“By working faithfully eight hours a day, you may eventually get to be boss and work twelve hours a day.” — Robert Frost Unfortunately, even the…
![Distributors Are Smart To Become Content Producers](https://paulgreenberg.com/wp-content/uploads/2015/06/Presentation2-470x140.jpg)
Snapchat took another step toward diversifying its business model recently, as the technology platform company hired Sean Mills to head up their original video programming efforts…
![Interview On Fox Business: Discussion Of Twitter And Facebook [VIDEO]](https://paulgreenberg.com/wp-content/uploads/2014/10/PG_Fox_Business-10-7-14-470x140.png)
Appearance on Fox Business with host Deirdre Bolton to discuss Meerkat, Periscope and Facebook’s new messenger.
![Riding Above The Platforms](https://paulgreenberg.com/wp-content/uploads/2015/02/AddAsFrenemy.png)
A recent groundswell of opinion has claimed that modern-day media companies need to change the way in which they distribute their content. According to some…
![The Economics Of Trust](https://paulgreenberg.com/wp-content/uploads/2014/12/trust-e1420411544444-470x140.jpg)
We just changed the time-off policy at Nylon to give everyone unlimited vacation and sick days. I am convinced that this will not only raise morale…
![Interview on Fox Business: Sony Hacking People Releasing Stolen Emails? [VIDEO]](https://paulgreenberg.com/wp-content/uploads/2014/12/PG_Fox-12-12-14-470x140.png)
Appearance on Fox Business with host Deirdre Bolton to discuss Sony’s hacking crisis as well as CollegeHumor going up for sale.
![Millennials Are Important, But Watch Out For Gen Z](https://paulgreenberg.com/wp-content/uploads/2014/09/iphone_4_snow_today-468x140.jpg)
Did you just update your entire marketing strategy to ensure you were properly focused on the Millennial generation? If so, that’s unfortunate, since it’s now…